Spartan Up Your Fitness Business

Partner with a global brand and get the support you need to live your passion!



Our mission at Spartan is to positively impact 100 million lives through fitness. To do this we partner with fitness professionals and fitness facilities to improve lead generation, member engagement and revenue growth. Owning and growing a fitness business can be challenging but you don’t have to do it alone! Partner up with one of the most exciting fitness brands and help us to make the world a better place through movement! We have multiple avenues for fitness professionals to be involved in our cause – pick and choose the one(s) that fits your passions.

#1 Become a Spartan DEKA Affiliate

DEKA offers world class functional fitness events, training and programming for ALL levels and genres of fitness. For only $159/month, our team will provide you with all the support you need to host events, engage clients for unique challenges and maximize overall business performance.

You will be associated with a global brand and will earn up to 60% of any DEKA event that you host while we do the administration and marketing for you!

Click HERE for more information about the DEKA Affiliate Program.


#2 Host a DEKA Roadshow


You provide the space and we’ll set up online registration, bring the equipment, AND cut you a check for 25% of the event revenue! Social distancing is built in. 

The DEKA roadshow is a memorable fitness event where participants can test their fitness in 10 zones.

Hosting a DEKA Roadshow is a proven way to generate revenue and new leads. 

We provide:

  • all equipment
  • promotions on DEKA website & social channels
  • Trained staff
  • Registration Platform
  • Finisher Tees & Medals

You provide:

  • 10×5 meters of floor space
  • Volunteers to help with the event set-up & sanitization


#3 Become a Spartan Coach

Become a certified Spartan coach with benefits you can pass along to your employees and members: 

  • Earn CECs (1.4 NASM, ACE and 14 for AFAA)
  • 1 FREE event entry and 25% OFF additional event ticket
  • Event referral program
  • Fitness programming
  • Exclusive invitations to webinars and events
  • 20% OFF Spartan gear
  • 20% OFF the Spartan Season Pass

#4 Become a DEKA Event Partner


Become a DEKA event partner and be part of one of the fastest growing fitness communities worldwide.

Our events provide excellent experiential and multimedia sponsorship opportunities for brands of all sizes and allow you to engage directly with an affluent target group interested in fitness and wellness products.

#5 Volunteer at a race or event!


  • Volunteers are essential to the success of any Spartan race or DEKA event.
  • You can assist the  crew to set up the course, motivate competitors, and pass out medals and T-shirts.
  • You can also help us as a referee – it’s up close high tempo action.
  • As a volunteer you get a behind the scenes look at race day operations.
  • Volunteers get exclusive perks such as free races, credit for merchandise, free T-shirts, and so much more!

#6 Become certified in Spartan RAM Training!


The Spartan RAM program is truly innovative, designed to integrate with all types of training, outdoor, indoor, mobile and online. This unbreakable, recycled, versatile tool can be used by beginners to experts for Loaded Movement, Functional Training, HIIT, Core, and Body Maintenance. As a certified Spartan RAM coach, you can differentiate from the competition and help your clients get stronger, fitter, faster, and more athletic in less time.

Learn more about Spartan RAM. 

The Best of Spartan for $7.99/month!


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Get your clients to the next level by training and testing with a purpose!

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